A smartphone displaying a biking app called ElectrFi with information about a bike ride, including the bike's picture, distance traveled of 360 kilometers, weather forecast in St. Paul, Minnesota, recent trips on the map, and options for electric battery usage and ride start.

ElectriFi

ElectriFi is a mobile app that aims to alleviate problems faced by users of electric bikes.

Two smartphones displaying navigation and route planning apps on their screens, with maps and route details visible.

The Electric Problem

As the market for electric bikes grow, I realized that the market lacks any apps that fully utilize the capabilities of electric bikes. So I set off researching what was missing, and needed for electric bike users.

Research

A two-page spread of a digital profile or resume featuring Tiffany, a woman in outdoor gear, and Jason, a man in a light-colored shirt. Tiffany's profile includes her age, location, profession, marital status, biking level, favorite season, and salary, along with her bio, goals, pain points, and icons for apps used. Jason's profile includes similar details, with her bio, goals, pain points, and icons for apps used. Each profile has graphs indicating time outside per week and miles biked per week, with yellow and black bars.
Journey map for cycling, showing steps from considering to going home, including quotes and pain points.
Comparison table of cycling apps, showing their icons, operating systems, key features, focus areas, and prices, with additional text explaining app features and evaluation criteria.

Game plan

Open page of a design report with sections on bike lock map, battery usage tracker, route options, and app layout sketches, including diagrams of mobile app screens and text describing design criteria, ideation, and graphical layouts.
A mood board presentation showcasing app designs with features like collapsible menus, electric colors, simple to use interface, and Bento Box style. It includes sample screens of a weather app, fitness app, navigation map, and user profile screens, with a color palette of dark blue, yellow, and green.
Two-page spread of a product description document. The left page features a section titled 'Product Pitch' with bullet points about an app called ElectriFi designed for electric bike riders, including its problem, features, competitors, target users, stakeholders, rationale for development, primary and secondary functions, and approximate price. The right page displays a site map diagram with a hierarchical structure including nodes for login, registration, home, ride, settings, support, profile, and other subcategories, connected with lines indicating flow and organization.

Final Renders

Three smartphone screens demonstrating Bluetooth pairing for a bike. The first shows 'Connect' and a prompt to pair the bike, the second shows a list with one device, 'Moderna 2.0', under Bluetooth, and the third shows the device connected, with a 'Searching' message.
Series of mobile app screens displaying a map interface for selecting biking route options, including speed, parkway, trails, and various features like battery usage and route recommendations.
Open smartphone displaying a bike tracking app with recent trips, battery usage, and an option to ride, adjacent to a black audio headset on a yellow background; right side features another smartphone showing a navigation screen with a map and turn indicator.
Comparison of two smartphone screen interfaces showing travel app features. The left screen displays quick trip options with maps and popular destinations, while the right screen shows a lock map feature with a photo of a bridge and user interface icons.